Media Release by 100 Plus & ONEathlete
01 July 2017
100PLUS is delighted to announce Mok Ying Ren, SEA GAMES double-gold medallist, as its new brand ambassador. The partnership between the two familiar names is rooted in their shared values. Both 100PLUS and Mok Ying Ren advocate the healthy pursuit of running to keep fit and empowering every individual to realise his/her potential.
As its Brand Ambassador, Mok will join 100PLUS in its support of Singapore’s efforts to promote healthy living through sports. He will also serve as 100PLUS’ representative at Singapore’s major running events and share his passion and expertise through a series of 100PLUS-sponsored race clinics. Mok will feature in 100PLUS’ branded merchandises and its marketing collaterals.
“100PLUS has been at the forefront of major sporting events in Singapore, supporting the hydration needs for both professional athletes and everyday fitness seekers. This resonates with me as I believe in an active lifestyle and growing the running community. I hope to do more good through such advocacy. I look forward to working with 100PLUS and have a good run with the brand,” said Mok Ying Ren, who is managed by ONEathlete.
Jennifer See, General Manager, F&N Foods Pte Ltd said,”100PLUS is delighted to welcome SEA GAMES double-gold medallist, Mok Ying Ren, as our Brand Ambassador. As one of Singapore’s most celebrated athletes, Mok’s stellar achievements and his strive for excellence exemplify what 100PLUS stands for. He is a shining example of Singapore’s best in the sporting arena and is an inspiration not only to budding sportsmen and women but also to everyday fitness seekers. Our new brand ambassador will help to amplify our brand’s efforts to support the development of our young athletes and also the many running enthusiasts who make an effort to keep fit through running.”
Mok’s appointment as 100PLUS’ Brand Ambassador coincides with the launch of the new non-carbonated 100PLUS ACTIVE. 100PLUS ACTIVE is the latest addition to 100PLUS’s portfolio of isotonic drinks, offering a non-carbonated alternative to cater to the palates and lifestyle needs of consumers.
“My preference is for the non-carbonated 100PLUS ACTIVE when I am training and running. 100PLUS ACTIVE is formulated to help me rehydrate and replenish electrolytes and minerals. I especially like to enjoy my 100PLUS ACTIVE ice-cold for a surge of refreshment during and after my run,” said Mok.
100PLUS contributes to sports development and supports consumers who pursue active lifestyles by ensuring that their hydration needs are taken care of. The calendar of major events supported by 100PLUS each year includes sports events for both serious athletes and weekend warriors. The list is extensive and includes many of the marquee sports events on the local calendar including The OSIM Sundown Marathon, The Straits Times Run and The Standard Chartered Singapore Marathon.
Released first by Integrated Marketing Solutions Group Pte Ltd on behalf of F&N Foods Pte Ltd.