Officially launched in June 2017, the Sports Singapore Brand Ambassadors network is an online initiative to bring together content creators, social media influencers as well as achieving and aspiring athletes from Singapore’s sporting ecosystem, including national and citizen athletes, media personalities, sports volunteers, and health and fitness practitioners.
Back in Jun 2017, ONEathlete Shaheed Alam (@shaheedalam98), national tennis player, was encouraged by what he saw as an opportunity to, “motivate them (next-gen student-athletes) so they won’t back down from their sports. I want to show them that sports are a viable career” when he decided to join the pioneer batch of SportSG Ambassadors. The initiative has since played an important role in reaching out to the national audience during the 2017 SEA Games and ASEAN Para Games period, as well as supporting the GetActive! Singapore campaign in 2018.
Being one of the pioneer SportSG ambassadors, Shaheed recently hosted an ‘initiation’ ceremony which included, among other games, a Hydrofit Gladiator competition, to welcome the latest member of the group and former national water polo player, Lim Yaoxiang. Watch his interview right here.
But at his natural habitat? How is that fair? (hur hur) Well, that’s cos he had plans for the seniors to ‘fight it out’ right there! and our Shaheed wasn’t too shabby (except for the occasional thrashing by Kerstin and Samantha!)
Growing from strength to strength, the SportSG ambassadorship has expanded into its current group of 24 diverse and unique personalities whose common goal is to inspire a more active and healthier community, ignite sporting dreams and excellence, and forge social resilience through sport.
For more on these sports ambassadors, do check out their various online profiles, social media handles and kick-start your active, healthy journey today!