13 September 2018 – In typical Japanese innovative fashion, the unveiling of Toyota’s first global corporate initiative #StartYourImpossible (SYI) towards its transformation from a car company to a mobility company, was simply jaw-locking! The initiative celebrates the Olympic and Paralympic spirit.
Toyota also announced its region-wide partnership with 12 Olympic and Paralympic aspirants from Asia, including Singapore swimmers and golden water boys, Joseph Schooling and Toh Wei Soong. Both will support the initiative by championing their hero projects. Various other national athletes (from the likes of, Double SEA Games Gold Medalist & #ONEathlete, Mok Ying Ren, and Olympian-Sprinter, 叶劲维 Timothee Yap) and fitness enthusiasts (from the likes of Race Driver Claire Jedrek, Ironman Triathlete Cheryl Tay, Rhythm cycling instructor Jia En, actress Ase Wang, etc) were also part of the larger ensemble.
Other Olympic and Paralympic Heroes from the region, Marcus Fernaldi Gideon (Badminton, Indonesia), Ni Nengah Widiasih (Para Powerlifting, Indonesia), Anchaya Ketkeaw (Para Swimming, Thailand), Panipak Wongpattanakit (Taekwondo, Thailand) were also in attendance.
Inspired by Toyota’s worldwide partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), it also marks Toyota’s support of the creation of a more sustainable, inclusive and mobile society. Three different mobility devices were launched:
- The Toyota Human Support Robot created to support the long-term for elderly care and health care, served the President of Toyota Motor Asia Pacific, Mr. Susumu Matuda, a bottle of water amidst his opening speech!
- They displayed the Toyota Welcab (assistive vehicle) that has an electrically-powered ‘side lift-up tilt seat’ which rotates, tilts and comes down out of the vehicle.
- Mok Ying Ren’s personal favorite was the Toyota i-Road. It is an exciting ultra-compact three-wheeled electric vehicle that combines the ease of motorcycle + the comfort/stability of a car. He also test-drove and commented on its excellent maneuverability.
The pompous launch event held in Infinite Studio Singapore was hosted by Toyota Motor Asia Pacific and its distributor Borneo Motors (Singapore). The event was emcee-ed by a very familiar and beautiful fair lady in the sporting scene, Kelly Latimer.
Catch up on Mok Ying Ren’s involvement in the #StartYourImpossible Campaign right here! Don’t forget to visit www.startyourimpossible.asia!