Fitfam Goals at Demsey!

Core Collective set the tone for making collaboration cool when it opened its ambitiously large maiden branch on Anson Road in 2018. It brought together a plethora of instructors – specialising in Muay Thai, Aerial Yoga and HIIT workouts, to name a few – for the benefit of officer workers in the CBD.

With the opening of its Dempsey branch, Core Collective looks set to conquer another – dare we say it? – core group. Located in the midst of lush greenery, Core Collective at Dempsey seems almost perfect for families seeking retreat and renewal.

Michelle Yong, Founder of Core Collective, giving her opening address.
Baker & Cook’s beautiful new branch, on the premises of Core Collective Dempsey.

Guests at the launch party were first plied with fresh sandwiches and tarts by Baker & Cook, which were a treat for their eyes and on their palate. Dean Brettschneider, Baker & Cook’s founder, has expanded with their new branch in collaboration with Core Collective Dempsey. He was one of several key partners who were present at the launch, along with SWISH! Swim School founder Kristen Romain, Jasmine Chong and Betty Kong from Yoga Lab. All were quick to share how the choice to work with Core Collective was a natural one, as they all saw the potential in coming together to create a multi-faceted experience in the neighborhood.

The subsequent parts of the programme included a tour and free “Treat & Train” sessions. Three sessions could be selected, with “Treat” sessions featuring wellness sessions with Core Collective’s in-house professionals, and “Train” sessions featuring various fitness activities.

Boot Camp
Aerial Yoga
Pilates (Photo by Core Collective)

During the tour, we had a chance to tour the pool on the sunny deck, where SWISH! will hold lessons for children. Brightly-coloured visuals on posters around the pool depicted games tailored to make physical exercise not just targeted but also fun.

Indoors and up the stairs, you can find a studio with a barre and floor-to-ceiling window that overlooks the entire first floor. The latter features a weights area, aerial hoops and silks, and Pilates equipment.

Photo by Core Collective

One can just imagine mum swinging in for a good stretch at a Barre Lab class, and dad hitting Boot Camp, while the kids head to the pool for a lesson with SWISH! Swimming. Everyone then gathers backs at Baker and Cook for a bite and drink and to wind down. I can hardly think of any better way to spend the weekend.